Your Perfect Curl Journey
Starts with Frojus
Discover the power of Natural Botanical Oils- made for Afro, mixed-race, and curly hair. Deeply hydrating formulas that bring softness, strength, and shine, crafted for the UK’s unique climate.
Ultra-Premium Curl CareEvery Curl
Every Story
Welcome to Frojus your home for Natural Hair Products and Natural Curl Products made for Afro, mixed-race, European, and all types of curly hair. Our luxurious curly hair products blend nourishing botanicals with advanced curl science to hydrate, define and strengthen every strand. Leave your curls super defined, easy to manage, and glowing with health show off the beauty of your natural curls. Shop Now
“Frojus understands that every curl is unique. Our advanced formulations work with your natural texture, not against it, to reveal your hair’s true potential.” — Hair Science Innovation Team
Shop Curls,
Kinks & Coils products online.
Discover By
Hair Type
Whether you have Type 2, 3, or Type 4 curls and coils — including 3C hair and 2B hair discover products tailored to your unique texture and give your crown the moisture, definition, and shine it deserves. Love your curls. Shop Now.
- Expertly formulated for Black, Brown, Mixed-Race & European curls
- It’s super hydrating and deeply nourishing
- Delivers up to 3x longer moisture retention for softer, stronger curls
- Cleans, hydrates, and reduces frizz without stripping hair of its natural oils
Wavy
Loose waves with gentle movement, perfect for enhancing natural texture
Curly
Defined spirals and curls that need moisture and definition
Coily
Tight coils and kinks requiring deep hydration and protection
Discover the Science of Textured Hair Care
Afro hair, curly hair, coily hair, kinky hair, natural hair, and mixed-race hair share distinct structural traits. The curved, elliptical follicle creates bends and twists that slow sebum travel from scalp to ends, so lengths dry out faster. This is why our targeted formulations are essential.
Our Research Laboratory
Where science meets nature. Our diverse team of hair biologists and cosmetic chemists work tirelessly to understand the unique needs of textured hair and develop breakthrough formulations.
How Our System Works Together
Cleanse & Repair
Shampoo deposits reparative lipids and antioxidants while cleansing, reducing roughness before conditioning.
Hydrate & Seal
Conditioner loads humectant water into the cortex with Aloe Vera, then seals with Shea lipids to lock it in.
Define & Protect
Reduced hygral fatigue, smoother cuticles, lower strand-to-strand friction, and durable curl definition after drying.
Key Active Ingredients
Batana Oil
Composition:
High in oleic acid (omega 9) and linoleic acid (omega 6) plus tocopherols, carotenoids, and phytosterols
Mechanism:
Replenishes the lipid layer that surrounds the cuticle and fills surface micro-irregularities, reducing friction during washing and lowering hygral fatigue
Outcome:
Smoother cuticles, better slip, improved elasticity, visible shine, and a scalp environment compatible with healthy growth
Vitamin E & Carotenoids
Composition:
Tocopherols, carotenoid pigments, plant sterols
Mechanism:
Antioxidants quench free radicals generated by UV and pollution, while phytosterols support barrier function in scalp skin
Outcome:
Preserves hair lipid integrity, supports scalp comfort, and protects color and shine
Kukui Nut Oil
Composition:
Rich in linoleic and alpha-linolenic acids with lightweight triglycerides
Mechanism:
Forms a breathable lipid film that slows water loss and reduces cuticle uplift
Outcome:
Softer feel, less frizz, improved curl formation after cleansing
Aloe Vera
Composition:
Polysaccharides such as acemannan, amino acids, and minerals
Mechanism:
Humectant sugars bind water to the fiber and soothe the scalp surface, improving flexibility
Outcome:
Better detangling, softer feel, improved bounce, scalp comfort
Shea Butter
Composition:
Triglycerides rich in stearic and oleic acids plus unsaponifiables like triterpenes
Mechanism:
Creates an occlusive yet flexible lipid film that reduces water loss and improves surface lubrication
Outcome:
Up to 3x more moisture retention, less breakage, stronger elasticity, long-lasting frizz control
Targeted for Your Hair Type
Afro & Kinky Hair
Tight turns concentrate mechanical stress at bends. High lipid load plus humectants reduces breakage and shrinkage while maintaining softness.
Coily Hair
High porosity needs humectants plus sealing lipids to hold shape and resist frizz.
Curly Hair
Variable porosity benefits from lightweight oils at cleanse and richer occlusion for uniform definition.
Natural & Mixed-Race Hair
Pattern and porosity often vary by zone. Our system balances hydration so roots, mids, and ends feel consistent.
Where Science Meets
Natural Beauty
Advanced moisturising technology for all types of curly hair. Experience deeper hydration, smoother cuticles, and crisp definition with luminous shine. Our natural curl products and natural hair products are made to enhance natural curls using the finest ingredients found in premium curly hair products. Scroll to explore the science behind the results.
